FPL Undertone
Explore the Intersection

August 4th - September 25th | Making Stops Across the Country

Consumers’ options for accessing the digital world are evolving rapidly. Undertone’s Future Proof Labs™ is a mobile innovation studio that explores the next generation of consumer ad interaction by prototyping and testing emerging digital technologies in state-of-the-art research facilities.

Our goal is to understand consumer behavior across the emerging digital landscape, and to educate brands on how to most effectively harness new technology. Tours of the lab feature eight one-of-a-kind interactive demos showcasing four-screen responsive creative, the connected home, digital out of home, beacons, and optical recognition technology.

Contact us at tour@future-proof.com with any questions about the RV and the tour!

Check out the short video below to learn more about Future Proof LabsTM!

About Undertone

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Undertone is the leader in beautiful, bold, and engaging digital advertising. Everything we do starts with creative and is designed for maximum user interest and engagement. Our award winning proprietary cross-screen formats provide an unparalleled blend of reach, quality, and creative inspiration.